If Taylor Swift categorised her wardrobe in the same way she does her career, there’s no denying the pop sensation would be in her ‘flashy designer label’ era.
Earlier this month, the singer was pictured wearing a $5,000 quilted jacket, $550 black beanie and $2,850 boots from Louis Vuitton – as she supported boyfriend Travis Kelce at the AFC Championships in Kansas City.
The French fashion house is known to be one of the NFL player’s favourite designers – with the Kansas City Chiefs star regularly being papped wearing the designer’s heavily-branded coats, bags and accessories.
Taylor’s game-day look – which also consisted of a black mini skirt red tights to match the Chiefs’ team colour – is a distinct move away from her more understated street style for which she was once famous.
During her six-year relationship with British actor Joe Alwyn, the singer’s wardrobe was more preppy and bookish – consisting of plaid dresses, oversized jumpers and a more muted colour palette that mirrored his sense of style.
Following their split in 2023, the pop sensation had a brief fling with The 1975’s frontman Matty Healy, whose rock ‘n’ roll aesthetic also seemed to have an influence on Taylor.
In one of their only appearances as a couple, Taylor was pictured wearing a crumpled purple sweatshirt, casual trainers and slouchy skirt as she left The Electric Lady recording studio with her rumoured flame, who was dressed all in black.
Speaking to FEMAIL, fashion expert Rochelle White highlighted how Taylor shows her ‘love and commitment’ to her partners through her outfits.
Pictured: Taylor Swift wearing over $10,000 of branded Louis Vuitton clothing to watch her boyfriend play in the AFC Championships
Taylor’s game-day look – which also consisted of a black mini skirt red tights to match the Chiefs’ team colour – is a distinct move away from her more understated street style for which she was once famous
The expert said: ‘With Travis Kelce, he is known for being a lover of designers and bold designer prints.
‘She has taken that style on with her recent outfits. I feel it’s an unspoken commitment and support.’
Here FEMAIL reveals how Taylor’s boyfriends have influenced her style over the years – as she goes full flashy in her new role as WAG.
Taylor’s WAG fashion: Flashy Brands
When Taylor stepped out in $10,000 of branded Louis Vuitton clothing last weekend, Swifties – who are used to analysing the star’s every move for Easter eggs – were quick to label the ensemble ‘tacky’.
Shortly after Taylor was pictured in head-to-toe Louis Vuitton, TikToker Zachary – who runs the TikTok account The Swiftologist – labelled her outfit ‘logomania’.
Describing how he ‘doesn’t understand’ the star’s sudden interest in designer labels, the superfan blasted the ‘disgusting’ quilted jacket, which was covered in the LV logo.
He explained: ‘You can not convince me that anything as monogrammed in as obnoxious a way as that jacket is looks good. It looks tacky.’
Taylor Swift, right, celebrates a Kansas City Chiefs touchdown against the Buffalo Bills with dad Scott Swift, left, and Donna Kelce, center during the first half of the NFL AFC Championship
Pictured: Taylor Swift wearing a red Louis Vuitton sweatshirt to watch her boyfriend play against the Las Vegas Raiders
Pictured: In February 2023, he was pictured wearing the label’s grey, camouflage monogrammed coat and matching holdall as he arrived at the State Farm Stadium ahead of a Chiefs game
In November 2023, Travis opted for a heavily branded Louis Vuitton denim co-ord while travelling to the Miami Dolphins and Kansas City Chiefs game in Germany
Pictured: Travis Kelce wearing a Louis Vuitton branded hat ahead of a Kansas City Chiefs game
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All the details on Taylor Swift $10,200 designer outfit and Travis Kelce's look at AFC Championship
Taking a subtle dig at Travis, who is a regular Louis Vuitton shopper, the TikToker continued: ‘Who is forcing you Taylor Swift to degrade yourself with brand-mania?
‘This is not my timeless, elegant, classic beauty.’
What’s more, Zachary took aim at the star’s £550 black branded beanie, which was also adorned with a gold LV logo.
He sarcastically added: ‘Oh I’m sorry, what brand are you wearing? It wasn’t clear to me from the hoodie.’
The social media star, who boasts 134,000 followers, then branded the outfit a ‘crime’ and added: ‘We’ve got to stop her from doing this. She’s dressing like a 2018 Kardashian with all these logos and I don’t understand it.’
The video has amassed over 95,000 viewers – and fans were quick to accuse Travis of giving Taylor a taste for flashy labels.
One viewer commented: ‘Wonder how much Travis charges for stylist work.’
Pictured: Taylor Swift wore head-to-toe Vivienne Westwood to watch her boyfriend play against the New Orleans Saints in October 2024
Pictured: Taylor Swift wore a Chanel-branded belt as she watched her boyfriend play against the Houston Texans
Left: Travis Kelce wheeling a Louis Vuitton suitcase in October 2023. Right: Travis Kelce wearing a Louis Vuitton hat in June 2024
Another hopefully speculated: ‘I feel like maybe Travis is giving her all this Louis Vuitton and Chanel as gifts? Like she said she liked those designers and he went and bought the store for her?’
While a third dubbed Taylor’s outfit ‘painful’, a fourth wrote: ‘The Travis effect.’
After all, Travis Kelce is just one of Louis Vuitton’s celebrity fans – and is known to over several of the brand’s coats.
In February 2023, he was pictured wearing the label’s grey, camouflage monogrammed coat and matching holdall as he arrived at the State Farm Stadium ahead of a Chiefs game.
That November, Travis opted for a heavily branded Louis Vuitton denim co-ord while travelling to the Miami Dolphins and Kansas City Chiefs game in Germany.
Commenting on how Taylor’s style has been affected by her relationship, Rochelle White said: ‘[Travis has a] modern day athlete meets fashion look, which has become more popular over the years.
Pictured: Travis Kelce – wearing leather trousers – arriving before the game against the Tampa Bay Buccaneers at GEHA Field at Arrowhead Stadium
To watch her boyfriend play against the Tampa Bay Buccaneers, Taylor opted for denim short shorts and knee-high cowboy boots
‘I feel she is has stepped into her sleek, high end era of looks.
‘With a mix of luxe, casual and sleek looks and styles. A shift from her look with Joe Alwyn for sure.
‘Their vibe is a bit like a “power couple on the rise”. She is being bolder, experimental and fun with a touch of quintessential Taylor chic.’
Matty’s Rock ‘N’ Roll Influence
In 2023, Taylor sent shockwaves through her fandom when she reportedly starting dating The 1975’s Matty Healy.
The singer – and his personal style – couldn’t have been any further removed than Taylor’s previous love Joe Alwyn, and his influence on her wardrobe was evident during one of their only appearances together.
That May, the pair were pictured leaving The Electric Lady recording studio in Greenwich, New York – with Matty putting a protective hand on his rumoured girlfriend’s lower back as they made their way to the car.
In one of their only appearances as a couple, Taylor was pictured wearing a crumpled purple sweatshirt, casual trainers and slouchy skirt as she left The Electric Lady recording studio with her rumoured flame, who was dressed all in black
Fashion expert Rochelle White said: ‘In regards to her relationship with Matt Healy, she went more edgy and grungy, some could say messy chic’
Echoing the singer’s edgier wardrobe, Taylor was pictured wearing a crumpled NYU sweatshirt and black denim midi skirt – while Matty opted for all-black.
Analysing the ‘Matty effect’ on Taylor’s wardrobe, Rochelle said: ‘In regards to her relationship with Matt Healy, she went more edgy and grungy, some could say messy chic.
‘She rocked vintage tees, oversized blazers and dark tones. Very much linked to her “reputation era element”. She was really tapping into that rock girl vibe.’
Taylor & Joe Alwyn: British and Bookish
If her romance with Joe Alwyn was a Taylor Swift album, it would undoubtedly be Folklore or Evermore – in that her wardrobe became romantic, timeless and polished.
During this relationship, Taylor Swift seemed to lean into the actor’s ‘bookish’ aesthetic with her own style choices.
Pictured: Taylor Swift and Joe Alwyn leaving The Spaniard Inn in Hampstead Heath in February 2019
Days before the release of her album Midnights in 2022, Taylor was pictured walking the streets of New York with Joe in long-line crewneck jumpers
Analysing her street style from this period, Rochelle said Taylor echoed Joe’s understated, quintessentially British fashion sense. Pictured: the couple in February 2019
In February 2019, the couple – who would later collaborate on her albums folklore and evermore – were pictured leaving The Spaniards Inn in Hampstead, with Taylor’s argyle scarf complimenting her boyfriend’s plaid coat.
Days before the release of her album Midnights in 2022, Taylor was pictured walking the streets of New York with Joe in long-line crewneck jumpers.
Analysing her street style from this period, Rochelle said Taylor echoed Joe’s understated, quintessentially British fashion sense.
The expert explained: ‘When it came to Joe Alwyn, Taylor came across more soft and romantic era with cardigans, floral dresses and plaid coats.
‘[This style] was more like her albums Folklore and Evermore and it matched Joe as well.’
Pictured: Singer Taylor Swift and Joe Alwyn at the 77th Annual Golden Globe Awards in January 2020
Left: Joe Alwyn attends Armani’s Milan Fashion Week show. Right: Travis Kelce wears a tan suit to AFC Championships
But while Joe Alwyn looked dapper in an Armani suit at Milan Fashion Week this month, Travis Kelce divided fans the outfit he wore ahead of the AFC Championships.
Walking through Arrowhead Stadium, the Kansas City Chiefs player wore a custom tan suit by Thom Browne featuring stripes on the thigh and sleeve.
Commenting on the player’s look on X, one user joked: ‘Why does Kelce look like he lost the fantasy football league and had to wear this getup to work the next day as punishment?’
Another added: ‘Travis just lost the game for the Chiefs by wearing this outfit.’
Meanwhile, footage of Joe arriving at Paris Fashion Week sent fans into a frenzy earlier this week – with one proclaiming: ‘Taylor was right to write Gorgeous about this man.’
A second fan gushed: ‘Travis who? They could never make me hate you Joe.’