Tue. May 20th, 2025
taylor-alert-–-i’m-a-fashion-editor-who’s-obsessed-with-summer-dresses-–-here’s-everything-i’ll-be-buying-from-the-new-gap-x-doen-collaborationTaylor Alert – I’m a fashion editor who’s obsessed with summer dresses – here’s everything I’ll be buying from the new Gap x Dôen collaboration

Taking a stroll through Central Park, grabbing a slice from Joe’s Pizza or sitting on the steps of the Metropolitan Museum of Art with a bagel are some of the usual items to tick off your list when you’re going to New York City. Top of mine when I went for the first time last year? A visit to the Dôen store in the West Village.

As someone whose summer wardrobe consists of dresses (linen, poplin, floral – you name it and I’ve probably got it), the California-born brand had been on my radar for a while. Taylor Swift, Selena Gomez and Kylie Jenner are just a few A-listers who are repeat-wearers of its ruffled, romantic designs, most of which are priced under £400.

In the UK, Dôen can be shopped online at shopdoen.com and net-a-porter.com, but prices are noticeably higher than in the US due to import taxes and duties. (Boring stuff, hey?) But that’s exactly why I’m so excited about the upcoming Gap x Dôen collaboration.

It’s the second time the two Californian brands have worked together on a line-up of vintage-inspired dresses, tops and trousers in whites, reds and blues that you’ll easily wear for years to come. Returning favourites from the first collab include the sell-out Eyelet Midi Dress, which is relaunching in fresh colours and a new, shorter shift dress silhouette.

Prices are definitely more Gap than Dôen – think £50 for a striped tee and £180 for a linen gingham maxi. If the previous drop taught me anything, it’s that you need to be quick if you want to get your hands on any of these pieces, as most items sold out almost immediately after the launch last time around.

My advice? Mark your calendars! The 32-piece collection will be available in the UK on Thursday 22nd May from 9am online at gap.co.uk, as well as in Gap’s flagship store on Oxford Street in London.

My favourite pieces from the Gap x Dôen collaboration

100% Linen Gingham Maxi Dress

The fitted bodice. The flared skirt. The gingham print. I’m sold. 

Stripe Pocket T-Shirt

This has made me realise I don’t own a striped tee. Why not? 

Eyelet Midi Dress 

Couldn’t get my hands on the navy version last summer, so I’ll try again for the white. 

Poplin Big Shirt 

Just think of how good this shirt would look tucked into white barrel jeans. 

Eyelet Top (£60) & High Rise Pleated Trousers (£80)

I’ll take the whole outfit, please. 

Pintuck Floral Midi Dress 

It’s frilly and floral. What’s not to love?

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